When to use it
Use this tool to turn a description of your post into tidy hashtags for Instagram, TikTok, X, LinkedIn or YouTube. It saves time typing and formatting tags, removes filler words, avoids duplicates, and limits the selection to a sensible number for each platform.
How to use it
- In Describe your post or list keywords, type a few words or phrases about your post. Separate ideas with commas.
- Choose the Platform. This sets how many tags are selected.
- Choose the Style: #CamelCase (accessible) or #lowercase.
- Under Your hashtags, tap any tag to remove it or add it back. The counter shows how many are selected.
- Click Copy selected and paste the tags into your post or first comment.
Worked example
You type “homemade sourdough bread, weekend baking in London”. The tool creates 12 tags from those words, such as #HomemadeSourdoughBread, #SourdoughBread, #WeekendBaking, #Sourdough and #London. Small words like “in” are skipped.
For Instagram, the first 10 are selected. You do not want #Bread, which is too broad, so you tap it to remove it and tap #London to add it back, keeping the local tag. Copy the 10 selected tags and paste them below your caption.
Switch the platform to X and only the first 2 stay selected, which suits the short format there.
Where to put hashtags
On Instagram, tags work in the caption or the first comment. On TikTok and X, put them at the end of the text. On LinkedIn, two or three at the bottom of the post look natural. On YouTube, tags in the description can appear above the video title, so put the most important ones first.
Tips
- Mix broad and specific tags. A broad tag like #Sourdough reaches more people, while a specific one like #WeekendBakingLondon reaches the right people.
- Describe the post, not your account. Tags about the actual photo or video work best.
- Check tags before using them. Search a tag on the platform to make sure it is used for what you think.
- Keep CamelCase on. It costs nothing and helps everyone read your tags.
Common mistakes
- Using too many tags. Long blocks of hashtags can look spammy and distract from the message.
- Repeating the same tags on every post. Change them to match each post’s content.
- Writing very long tags. Tags over about 30 characters are skipped because nobody searches for them.