When to use it
Use this tool to create the HTML meta tags for a web page: the title, description, canonical link, robots rules, and the Open Graph and X (Twitter) tags used when the link is shared. It is ideal for hand-built sites, landing pages and anyone who wants to check how a page will look in Google before publishing.
How to use it
- Enter the Page title. Aim for 50 to 60 characters and put the main topic first.
- Write the Meta description, 120 to 160 characters that make people want to click.
- Add the Page URL (canonical) and a Social share image URL, ideally 1200 × 630 pixels.
- Optionally add the Site name and your X (Twitter) handle.
- Choose the Content type: Website / page, Article / blog post or Product, and the Language.
- Leave Allow search engines to index and Allow following links ticked for normal public pages.
- Check the Google search preview, then Copy code or Download meta-tags.html.
Worked example
The default page is a tools website. The title “Free Online Tools for Everyday Tasks | toolwise” is 47 characters, so it fits in search results. The description explains the benefit in one sentence.
The generated code includes <title>, <meta name="description">, a canonical link to https://example.com/, and Open Graph tags such as og:title and og:url. Because no share image was added, the X card type is “summary”. Add an image URL and it switches to a large image card, which gets far more attention in feeds.
Choosing the content type
Use Website / page for home, service and contact pages. Use Article / blog post for news and blog posts, so sharing apps treat them as articles. Use Product for a page that sells one item. The choice sets the og:type tag.
Tips
- Write for people first. The title and description are your advert in search results.
- Make every page unique. Duplicate titles across pages make it hard for search engines to pick the right result.
- Use a share image with text in the middle. Some apps crop the edges.
- Test shared links. After publishing, paste the URL into the Open Graph Preview tool to check how it looks.
Common mistakes
- Stuffing keywords. Repeating the same words looks spammy and can lower clicks.
- Unticking index by accident. That adds noindex, and the page will drop out of search results.
- Using a relative image URL. Share images need a full address starting with https://.